Atlas Voyages

Industry

Travel / Tourism

Brief

Atlas Voyages, an institution of the tourism industry in Morocco, was experiecing a complicated brand positionning and image which made it lag behind in competing with Expedia/Booking.com. An complete upheaval was in order, espeically to fulfill Atlas Voyages ambition to lead the all inclusive package offers (flight-hotel-activities) while conveying an authentic and innovative image.

Objective

Atlas voyages is a reference Moroccan travel agency. With a long history built on a solid image of committment and professionalism, Atlas Voyage enterd the digital realm by developing Morocco’s first fare comparator along with more innovative and disruptive services. The challenge was to make the brand’s offers more visible for its target audiences and to help retell its story around the travel industries

Services

Brand platform

Rebranding

Graphic charter