OCP100

Industry

Phosphate

Brief

2020 marked the 100th anniversary of OCP. For it is a key milestone in the life of a brand, OCP commissioned Bonzai for the design of the centenial visual identity and communication plan.

Objective

Our job was to create a centenial identity that conveys both the idea of legacy celebration and a future-forward vision.

Solutions

Brand design : visual identity and graphic guidelines, strategic platform, centenial tagline

Collateral : end of year gift box, new year’s greetings cards, calendar, agenda

Brand content : script for centenial video

Brand engagement : design of internal centenial campaign