Total Dar Dyafa

Industry

F&B

Brief

Dar Dyafa is TOTAL's service stations moroccan restaurant. Our mission included designing the naming, the logo and the branding, as well as spatial design, interior decoration and providing communication support during the launch of the restaurant. The pilot station is located in Larache.

Objective

Dar Dyafa's space was designed to provide moroccans with a catering space that breaks from Total's group signature french, sterilised spaces. The client's itinerary and signage still need improving : clients report difficulties finding Tajine's upon arriving at the service station

Solutions

Naming

Identity

Space design (3D model)

Specifications & terms of reference

Interior and exterior signage

Interior decoration

Product photoshoot

Ambassador's communication

Communication supporting during the launch