Yamed Metropolitan

 
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Industry

Real Estate

Brief

For Yamed's latest flagship project, located on the site of the old Arènes of Casablanca, Bonzai designed a 360 campaign to support Yamed Promotion through the launch, branding and marketing of the project.

Objective

Making the project a central destination in Casablanca that offers unique services and benefits.

Solutions

Branding of the project : Naming, Brand's Communication Platform, graphic charter.

Pre-launch campaign : La liste100, an unrevealing teaser that shields the project's naming and nature.

Digital campaign : social media and display

Events program : TV Show in 2M - METROPOLITAN CASABLANCA

Offline communication : Urban display , Press communication and PR

Exterior signage

 
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Brand design, Brand engagement - Advertising, Brand engagement - PR & Corporate affairs, Brand engagement - Digital, Event design, Experience designFabrice Vrigny